E.L.F., Revlon, and Bath & Body Works Are Suing the Trump Administration Over Tariffs
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UPDATE (February 25, 2026): Numerous beauty brands were already in the process of suing the Trump administration over tariffs—which foreign countries do not pay, despite what the president said in the State of the Union address on February 24—prior to any Supreme Court decision about their legality. And now that the tariffs have been struck down in a 6-to-3 ruling, it appears the litigation door has opened wider.
Business of Fashion reports that three more major beauty and personal-care companies are now joining the growing pile of lawsuits in search of tariff refunds. On Monday, February 23, L'Oréal, Dyson, and Bausch + Lomb (makers of Lumify) all filed new suits. This was followed by a filing from Sol ‌de Janeiro.
Trump has suggested he does not need Congressional approval to implement tariffs and told reporters that these refund-seeking lawsuits will be tied up “in court for the next five years.”
This post originally appeared on January 9, 2026.
Trying to keep up with tariff news, especially as a consumer who isn't necessarily an expert in economic policy, can feel like dodging sporadic jump scares. Fluctuating percentages on different types of goods from various countries haven't just left average Americans befuddled; they have also left many of us acutely aware of how much more we're spending on the same products we could get for less just a year ago—and that includes beauty products.
As Allure has previously reported, Americans have been expected to pay anywhere from 10 to over 60% more on imported skin care, makeup, and other personal-care items. And while it's up to individual companies to decide whether or not they want to pass tariff-related costs on to the consumer, “Evidence suggests prices would likely go up by the amount of the tariff,” according to Philip Rothman, PhD, professor of economics at East Carolina University.
Consumers have very few options: Pay more for the products we love or try to find comparable but less expensive products. Many companies, however, are now exercising another option: suing the Trump administration over the tariffs and, to put it simply, demanding refunds.
Ever since the Supreme Court cast doubt on the legality of Trump's trade policy in November, Bloomberg reports, more than 1,000 corporate entities have filed lawsuits over the billions of dollars in import duties collected by the administration—levies paid by those entities (and often passed on to consumers in the form of higher prices).
That includes some very recognizable beauty brands. Among the cosmetic and personal-care companies taking the Trump administration to court over tariffs: Revlon, E.L.F. Beauty, Schick, Conair, and Bath & Body Works.
It's unclear how these lawsuits can and will unfold. Regardless of how the Supreme Court rules—which could happen as early as today or as late as June, according to Forbes—a number of outcomes are possible, from the lawsuits being kicked down to lower courts to the Trump administration potentially attempting to impose the tariffs through other legal channels.
What's even more unclear is what corporations will do if they do, in fact, recoup their tariff fees. But as long as tariffs are in place, it's likely that beauty consumers will continue to see that reflected in the prices of their favorite products.
Hailey Bieber Is a Fan of This “Weightless” $49 Foundation—Watch the Video
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Hailey Bieber definitely has a signature beauty look. The model and Rhode founder is drawn to dewy skin (or “glazed donut” skin, as she calls it), layered cream blush, minimal eye makeup, and a lined, contoured lip. She has previously described her glam routine as “less is more," and while she doesn't typically use a full suite of products for her GRWM TikTok videos, we love poring over them to see which products earn the highly coveted Hailey Bieber seal of approval.
In her latest video, which depicts off her current go-to routine for “fresh skin and a lip on repeat,” which begins with a very intriguing foundation application. Instead of smoothing on a liquid formula with her fingers or a brush, she mixes a few generous drops of her chosen shade with Rhode's Glazing Milk, swirls them together, and applies the combo to her skin with a medium-sized brush, taking her time to really buff the product in for a light-as-air finish.
The foundation in question is m.ph beauty by Mary Phillips's new Le Skin Weightless Serum Foundation, which the brand describes as a “breathable” foundation with a buildable medium finish. It comes in 35 shades and retails for $49. This product pick makes a lot of sense, as Bieber has been working with Phillips for years. Mixing it with the Glazing Milk allows for a sheer, featherlight texture that lets Bieber's skin shine. Once she's done applying foundation, she dots on a bit of concealer (Kosas Revealer Concealer, if you're curious) and sets it with powder, then dots a few faux freckles across the bridge of her nose. The “lip on repeat” starts with a Rhode Peptide Lip Shape liner, and Bieber then fills in the shape with a rosy brown lipstick; her exact shade is Merit's Lip Blush in Bespoke.
Watch Bieber mix up her foundation below: